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Learning Objectives

Bachelor of Science
  • Demonstrate understanding of market segmentation and targeting.
  • Demonstrate understanding of consumer behavior.
  • Demonstrate understanding of marketing research and ethical considerations in marketing.
  • Demonstrate understanding of relationship management.
  • Demonstrate understanding of strategic planning.
  • Demonstrate understanding of global marketing.

Doctor of Philosophy
  • Have command of major theoretical and conceptual issues identified in marketing seminars.
  • Have command of topic literature search and synthesis.
  • Have command of design and execution of academic marketing research.
  • Execute an academic marketing research project and write a cogent paper on this topic.
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