Sign In
Skip to Navigation Skip to Content Skip to Footer
hi
Untitled 2
Untitled 2
Untitled 2
Untitled 2

Learning Objectives


Bachelor of Science
  • Demonstrate understanding of market segmentation and targeting.
  • Demonstrate understanding of consumer behavior.
  • Demonstrate understanding of marketing research and ethical considerations in marketing.
  • Demonstrate understanding of relationship management.
  • Demonstrate understanding of strategic planning.
  • Demonstrate understanding of global marketing.

Doctor of Philosophy
  • Have command of major theoretical and conceptual issues identified in marketing seminars.
  • Have command of topic literature search and synthesis.
  • Have command of design and execution of academic marketing research.
  • Execute an academic marketing research project and write a cogent paper on this topic.
​​
Contact Us
Untitled 2
Untitled 2
Untitled 3
FOLLOW THE OURSO COLLEGE: Facebook Twitter Issu documents Instagram LinkedIn
Copyright © 2015. All Rights Reserved. Official Webpage of LSU's E. J. Ourso College of Business
Business Education Complex · 501 South Quad Drive · Baton Rouge, LA 70803
Phone: 225-578-3211 · Fax: 225-578-5277
For directions to the Business Education Complex please refer to the directions page.
experienceourso@lsu.edu · Provide Website Feedback · oursowebmaster@lsu.edu ·
Accessibility Statement