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Judith Anne Garretson Folse
Ourso Family Distinguished Chair of Marketing Research

Department of Marketing - Professor
2111 Business Education Complex South
501 South Quad Drive
Baton Rouge, LA 70803
Phone: 225-578-6539
Fax: 225-578-8616
Email: folse@lsu.edu




Biographical Summary
Judith Anne Garretson Folse, PhD is Professor and the Ourso Family Distinguished Chair in Marketing Research in the Department of Marketing, at Louisiana State University. Her research interests include persuasion, gratitude in marketing, consumption emotions, social marketing and B2C relationship marketing. Her work has appeared in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Retailing, Journal of Advertising, Psychology & Marketing, Journal of Advertising Research, Journal of Public Policy & Marketing, and Journal of Business Research among other journals and national conference proceedings. Professor Folse is the recipient of the Journal of Advertising Best Paper of the Year award, three College level research awards and five University recognized teaching awards while at LSU. Professor Folse has chaired or co-chaired multiple doctoral dissertations, and served on the Editorial Review Boards for the Journal of Advertising, Journal of Public Policy & Marketing, Journal of Business Research and the Journal of Consumer Behaviour, and is an Associate Editor for the Journal of Consumer Marketing.
Education
Ph D Marketing, University of Arkansas
MBA, Pittsburg State University
BA Marketing and Economics, Pittsburg State University
Courses Taught
MGT 4477 - Independent Study: Advanced Marketing Problems
MKT 3421 - Marketing Communication: Promotion
MKT 4477 - Independent Study: Advanced Marketing Problems
MKT 7450 - Topics in Advanced Marketing Management
MKT 7720 - Seminar in Marketing Theory and Experimental Methods
Awards
Excellence in Research Award, E. J. Ourso College of Business, 2017
2013 Best Paper of the Year Winner, Journal of Advertising, 2013
Excellence in Research Award, E. J. Ourso College of Business, 2013
2012 Best Paper of the Year Award Nominee, Journal of Advertising, 2012
Associate Professor Excellence in Teaching Award, E. J. Ourso College of Business, 2012
Hormel Teaching Excellence Award, Hormel Foods, 2010
Tiger Athletic Foundation (TAF) Teaching Award, E. J. Ourso College of Business, 2008
Summer Research Award, E. J. Ourso College of Business, 2007
E. J. Ourso College of Business Assistant Professor Excellence in Teaching Award, E. J. Ourso College of Business, 2005
Tiger Athletic Foundation (TAF) Teaching Award, E. J. Ourso College of Business, 2003
Interests
Teaching Interest: Promotion, Consumer Behavior, Experimental Design
Research Interest: Persuasion (Source & Message Effects), Social Marketing, Gratitude in Marketing, Consumption Emotions and B2C Relationship Marketing
Selected Research Publications

Gratitude in Buyer-Seller Relationships: A Dyadic Investigation. Mangus, S., Bock, D., Jones, E., and Folse, J. (2017). Journal of Personal Selling and Sales Management.

The Effects of Negatively-Valenced Emotional Expressions in Online Reviews on the Reviewer, the Review, and Product. Folse, J., Porter III, M., Godbole, M., and Reynolds, K. (2016). Psychology and Marketing, 33(9), 747-760.

The Road to Customer Loyalty Paved with Service Customization. Bock, D., Mangus, S., and Folse, J. (2016). Journal of Business Research, 69(10), 3923-3932.

Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management’s Passion for its Products. Moulard, J., Raggio, R., and Folse, J. (2016). Psychology and Marketing, 33(6), 421-436.

The Road to Recovery: Overcoming Service Failures with Strategies that Elicit Gratitude and Pride to Promote Satisfaction and Behavioral Intentions. Lastner, M., Folse, J., Fennell, P., and Mangus, S. (2016). Journal of Business Research, 69(10), 4278-4286.

When Frontline Employee Behavior Backfires: Distinguishing Between Customer Gratitude and Indebtedness and Their Impacts on Relational Behaviors. Bock, D., Folse, J., and Black, W. (2016). Journal of Service Research, 19(3), 322-336.

Gratitude in Relationship Marketing: Theoretical Development and Directions for Future Research. Raggio, R., Walz, A., Bose Godbole, M., and Folse, J. (2014). European Journal of Marketing, 48(1/2), 2-24.

Defending Brands: Effects of Alignment of Spokescharacter Personality Traits and Corporate Transgressions on Brand Trust and Attitudes. Folse, J., Burton, S., and Netemeyer, R. (2013). Journal of Advertising, 42(4), 331-342.

Psychological Ownership: A Social Marketing Message Appeal? Not for Women. Folse, J., Moulard, J., and Raggio, R. (2012). International Journal of Advertising, 31(2), 291-316.

Unraveling Consumer Suspense: The Role of Hope, Fear, and Probability Fluctuations. Moulard, J., Kroff, M., and Folse, J. (2012). Journal of Business Research, 65(3), 340-346.

Spokescharacters: How the Personality Traits of Sincerity, Excitement and Competence Help to Build Equity. Folse, J., Netemeyer, R., and Burton, S. (2012). Journal of Advertising, 41(1), 17-32.

Expressions of Gratitude in Disaster Management: An Economic, Social Marketing, and Public Policy Perspective on Post-Katrina Campaigns. Raggio, R., and Folse, J. (2011). Journal of Public Policy & Marketing, 30(2), 168-174.

The Moderating Influence of Consumers' Temporal Orientation on the Framing of Societal Needs and Corporate Responses in Cause Related Marketing Campaigns. Tangari, A., Folse, J., Burton, S., and Kees, J. (2010). Journal of Advertising, 39(2), 35-50.

Cause-Related Marketing: The Effects of Purchase Quantity and Donation Amount on Consumer Inferences and Participation Intentions. Folse, J., Niedrich, R., and Grau, S. (2010). Journal of Retailing, 86(4), 295-309.

Gratitude Works: Its Impact and the Mediating Role of Affective Commitment in Driving Positive Outcomes. Raggio, R., and Folse, J. (2009). Journal of the Academy of Marketing Science, 37(4), 455-469.

Cause-Related Marketing Campaigns: The Influence of Donation Proximity and Message Framing Cues on the Less Involved Consumer. Landreth, S., and Folse, J. (2007). Journal Of Advertising, 36(4), 19-33.

Search Regret: Exploring its Antecedents and Consequences. Reynolds, K., Folse, J., and Jones, M. (2006). Journal of Retailing, 82(4), 339-348.

The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications. Folse, J., and Burton, S. (2005). Journal of Marketing, 69, 118-132.

Spokescharacters: Creating Character Trust and Positive Brand Attitudes. Folse, J., and Niedrich, R. (2004). Journal of Advertising, 33(2), 25-36.

Grants

Title: Louisiana Department of Culture, Recreation and Tourism Grant: Investigating the Public Policy Implications of “Thank You” Marketing Messages

Amount: (10000USD)

Granting Organization: Louisiana Department of Culture, Recreation and Tourism

Personnel: Folse, J. Raggio, R.

Year: (2006)

Books

Gratitude in Relationship Marketing. Raggio, R., Walz, A., Bose Godbole, M., and Folse, J. (2014). In Robert M. Morgan, Janet Turner Parish, and George Deitz (Eds.), Handbook of Research in Relationship Marketing. Northamption, MA, USA: Edward Elgar, Ltd..

Editorial Appointments
Journal of Public Policy & Marketing
Journal of Advertising
Journal of Business Research
Journal of Consumer Behaviour
Professional and Service Activities
University Planning Council, Committee Member
BA in Screen Arts Steering Committee - First Multidisciplinary Degree at LSU, Committee Member
Policy Committee, Committee Member
LSU Council on Research - Behavior Sciences Research Development Group, Committee Member
Employed by LSU since:
August 14, 2000
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