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Alvin C. Burns
Ourso Distinguished Chair in Marketing
COBA Distinguished Professorship in Retailing

Department of Marketing - Professor
Professional Sales Institute - Professor
2121 Business Education Complex South
501 South Quad Drive
Baton Rouge, LA 70803
Phone: 225-578-8786
Fax: 225-578-8616

DBA Marketing, Indiana University
MBA Marketing, University of Tennessee
BS Business (marketing), University of New Hampshire
Courses Taught
MKT 3411 - Consumer Analysis and Behavior
MKT 3413 - Marketing Research
MKT 4443 - International Marketing
MKT 4445 - Internship for Marketing
MKT 4477 - Independent Study: Advanced Marketing Problems
MKT 4479 - Professional Sales Internship
MKT 7130 - Marketing Research and Brand Analysis
MKT 7443 - Advanced Seminar in International Marketing
MKT 7477 - Seminar in Advanced Marketing Problems
MKT 7720 - Seminar in Marketing Theory and Experimental Methods
MKT 8900 - Predissertation Research
MKT 9000 - Dissertation Research
Teaching Interest: Marketing Research
Research Interest: Consumer behavior analysis
Selected Research Publications

An Investigation of Brand-Related User Generated Content on Twitter. Burns, A., Liu, X., and Hou, Y. (2017). Journal of Advertising, 46(2), 236-247.

Professional and Service Activities
Assurance of Learning Committee, Committee Member
Assurance of Learning Committee, Committee Member
Globalization Committee, Committee Member
Employed by LSU since:
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Business Education Complex · 501 South Quad Drive · Baton Rouge, LA 70803
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