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Alvin C. Burns
Ourso Distinguished Chair in Marketing
COBA Distinguished Professorship in Retailing

Department of Marketing - Emeritus Faculty
Professional Sales Institute - Professor
2418 Business Education Complex South
501 South Quad Drive
Baton Rouge, LA 70803
Phone: 225-578-8786
Fax: 225-578-8616
Email: alburns@lsu.edu




Education
DBA Marketing, Indiana University
MBA Marketing, University of Tennessee
BS Business (marketing), University of New Hampshire
Interests
Teaching Interest: Marketing Research
Research Interest: Consumer behavior analysis
Selected Research Publications

An Investigation of Brand-Related User Generated Content on Twitter. Burns, A., Liu, X., and Hou, Y. (2017). Journal of Advertising, 46(2), 236-247.

Professional and Service Activities
Assurance of Learning Committee, Committee Member
Assurance of Learning Committee, Committee Member
Globalization Committee, Committee Member
Employed by LSU since:
1976 - May 15, 2018
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