Our mission is to enhance and advance the reputation for excellence of the department, the college, and the University through high quality, transformative, research programs; by using innovative, challenging, and effective learning techniques; with significant engagement in the forms of leadership in regional, national, and global discipline organizations, consulting, speaking engagements, and participation in programs and conferences; and by contributing to the competitiveness of the State of Louisiana.
Faculty members in our department stress ‘hands-on’ learning in their courses, where students complete real-world or simulated real-world projects. Through such courses, we provide students with several possible career paths. The degree offers two degrees:
- The Bachelor of Science in Marketing – A 120-hour program that focuses on training students to demonstrate an understanding of market segmentation and targeting, consumer behavior, marketing research and ethical considerations in marketing, relationship management, strategic planning, and global marketing.
- The PhD in Marketing – A curriculum that teaches students to have command of major theoretical and conceptual issues identified in marketing seminars, of topic literature search and synthesis, of design and execution of academic marketing research, and execute an academic marketing research project and write a cogent paper on this topic.
- The Professional Sales Institute (PSI) is a partnership between LSU and industry, dedicated to the discovery and dissemination of sales knowledge, and to the development of professional sales leaders. From the curriculum perspective, we offer a Professional Sales Concentration within the Marketing B.S. degree, which consists of three classes, professional sales, sales management, and a sales practicum.
- Behavioral Research Lab is a state-of-the-art facility that provides the E. J. Ourso College’s faculty and students with the means to conduct cutting-edge, technology-based marketing research. The lab was launched in 2012 to coincide with the opening of the Business Education Complex.