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Advanced Professional Sales Certificate

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Advanced Professional Sales Certificate Program
April 10 – 11, 2017
LSU Business Education Complex, Room 1420
Deadline: March 31, 2017

Day 1: Greg Accardo 

Today’s successful sales executives embrace the changes & challenges of an ever advancing technological landscape, and acknowledge this impact on the sales process. This two-day course is a highly interactive program designed to expose sales professionals to the new areas of Social Selling, Engaging with Insight, Identifying Customer Needs, Discovering Needs Based Sales Solutions, and becoming an overall Customer Motivated Sales Professional.

The course will also utilize one-on-one coaching to target each registrant’s specific needs. Course content includes the following:

  •        Prospecting
  •        Role Playing
  •        Needs Analysis
  •        Overcoming Objections & Questions
  •        Closing Negotiations
  •        CHALLY Sales and Leadership Assessment 

Day 2: Brian Gardner (SalesProcess360)

Most companies when asked what their competitive edge is the answers are typically the same as their competitors. So what is your company’s competitive edge and how can you fuse sales process improvements and CRM to gain an edge over your competitors?

Day 2 will comprise an interactive workshop to discuss best practices that have been implemented over the past 18 years in order to help sales executives drive their company toward organic growth and a competitive edge.

Morning Session:

Give your company a competitive edge and drive your team to the next level:​

  • Are you focused on the part of the sales cycle that can drive increased sales?
  • Why you should be focused on Load Input Goals and not just Sales Goals.
  • What are your Leading Indicators that act as your GPS to tell if you are going to hit your targets? 
  • Are you focused on Sales KPIs or Backend KPIs
  • Are you leveraging BI (Business intelligence)?
  • 4 Dimensional Account Profiling vs traditional 1 Dimensional

All these areas of discussion will be taught in a hands on workshop environment with exercises that can be taken back to the office.

Afternoon Session:

Research shows that most companies feel they are not getting the ROI from CRM they had hope or expected too. We will discuss the do’s and don’ts of what is needed to get ROI from CRM.

We will conduct a Sales Process and CRM Audit. After this exercise, participants will have a blueprint and a roadmap on what to focus on with CRM.

Here is the program each will work on for their company.

Sales Process


​April 10 - 11, 2017 ​​Register Here Deadline is ​March 31, 2017

                Standard fee: $1,425.00

               Early Registration fee (register by March 10): $1,325.00 

Registration fees include lunches, break refreshments, and course materials. The course must be paid in full prior to the start of the program.

               Cancellation Policy 

Participants may cancel their registration and receive a refund of their tuition if notification is   submitted 15 business days prior to the date of the event. However, all cancellations will be subject to a $50 cancellation fee. In addition, if any program assessments, tests, or reports are completed prior to the cancellation date, fees for these tools will be charged to the participant.

No refunds will be issued if cancellation is received 14 business days or less prior to the event. LSU reserves the right to cancel for any reason without penalty to the participant.

               To cancel, contact LSU Executive Education at 225-578-5516 or​

               Registration Transfers 

Participants or organizations are allowed to transfer a paid registration one time into a future program that is scheduled within one calendar year of the transfer date. Requests for additional transfers are not permitted. The above cancellation policy does not apply to transfer registrations. If you must cancel a transferred registration you will forfeit all registration, tuition, and fees.

LSU Executive Education reserves the right to cancel a program for any reason. If such a cancellation occurs there will not be a penalty to the participant.​

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