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PhD in Marketing

Philosophy of the Department of Marketing PhD Program

The PhD program in business administration with a specialization in marketing is designed to produce collegial scholars for academic careers in research, teaching, and service at universities. A strong emphasis is placed on research and a collaborative research environment. The department has a (1) state-of-the-art behavioral research lab housed in the Business Education Complex where faculty and students can conduct their research and (2) a large undergraduate student subject pool used for academic research studies. Doctoral students receive opportunities to participate in research projects beginning during their first semester of the program and continue to work closely with fellow doctoral students and faculty members on various research projects targeted for conference and journal publication while they are in the program.

Overview of the Program

The program is year-round (fall, spring, and summer) for full-time study. The program consists of 24 semester hours of major marketing course work, 15 semester hours of elective coursework, and 12 semester hours of ''common body of knowledge" course work covering all other business disciplines (may be waived with an approved master's degree). Students should plan on spending two academic years (fall and spring) to complete course work and devote summer terms to advance their research with fellow doctoral students and faculty members. Upon completion of major marketing course work, students must pass a written comprehensive (qualifying) exam of major marketing coursework Upon completion of 24 semester hours of major marketing coursework, 15 semester hours of approved elective coursework and 12 semester hours of "common body of knowledge" coursework, students must pass an oral exam. Each PhD candidate is also required to design, implement, and complete an original dissertation under the supervision of a marketing faculty member. Overall, the PhD program normally requires four years to complete.


The department believes in the importance of strong, cooperative student cohorts; consequently, a new cohort of approximately 3-5 doctoral students is admitted every other fall semester (during even years). Applications are to be submitted through the LSU Graduate School by December 31 the year prior to a fall semester admittance, reviewed by faculty in January, and selected students are admitted in August.

The philosophy of the department is that admission is based on a number of factors, including the applicant's record, standardized admission scores, a commitment to an intellectually demanding program of study, letters of recommendation, the applicant's overall standing compared with other students, and the number of vacancies in the program in a given year. Minimum standards for consideration include: a grade point average of at least 3.4 in the most recently completed 60 hours of work, a GMAT score of at least 600, and strong recommendations from at least three individuals who have had the opportunity to observe the applicant's interest, ability, and commitment to a career of scholarship.

Financial Assistance

Graduate assistantships and tuition waivers are generally awarded to all students accepted into the program and may be renewed for four consecutive years, assuming satisfactory progress is made toward completion of the degree. Because students are encouraged to collaborate on research projects throughout the PhD program, the department offers financial support for students to present research papers accepted at national conferences, pending the availability of department funds. During the first two years, students are assigned to a faculty member for 20 hours of work per week. Assistantship duties may include library work, assistance in grading, data entry and computer analysis of data sets, and working with a faculty member on a specific research project aimed at producing a publishable manuscript. During the third and fourth year, students are assigned to a faculty member for 10 hours of work per week and are typically required to teach one section of a marketing course.


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