Our mission is to enhance and advance the reputation for excellence of the department, the college, and the University through high quality, transformative, research programs; by using innovative, challenging, and effective learning techniques; with significant engagement in the forms of leadership in regional, national, and global discipline organizations, consulting, speaking engagements, and participation in programs and conferences; and by contributing to the competitiveness of the State of Louisiana.
Faculty members in our department stress ‘hands-on’ learning in their courses, where students complete real-world or simulated real-world projects. Through such courses, we provide students with several possible career paths. The degree offers two degrees:
- The Bachelor of Science in Marketing – A 120-hour program that focuses on training students to demonstrate an understanding of market segmentation and targeting, consumer behavior, marketing research and ethical considerations in marketing, relationship management, strategic planning, and global marketing.
- The PhD in Marketing – A curriculum that teaches students to have command of major theoretical and conceptual issues identified in marketing seminars, of topic literature search and synthesis, of design and execution of academic marketing research, and execute an academic marketing research project and write a cogent paper on this topic.
Additionally, the Rucks Department of Management is responsible for coordinating the college's general business administration degrees. This major allows students to build their curriculum around one of more than a hundred possible minors, including entrepreneurship and information technology management. Majors in this degree do not have to revolve around business classes solely, giving students the opportunity to select courses that make sense for their personal career goals and to follow their passion.