 | William C. Black
Piccadilly, Inc. Business Administration Business Partnership Professor
2124 Business Education Complex
Nicholson Extension
Baton Rouge, LA 70803
Phone: 225-578-8403
Fax: 225-578-8616
Email: wcblack@lsu.edu
| Education | Ph D Marketing, The University of Texas, 1979
MBA Business Administration, The University of Texas, 1976
BBA Marketing, The University of Texas, 1974
AA Physical Science, San Jacinto Junior College, 1971
| Courses Taught | MKT 4440 - MKT ON THE INTERNET
MKT 7450 - TOP IN ADV MKT MGT
MKT 7488 - MARKETING MODELS
MKT 7716 - ADV MKT RESEARCH TECH
MKT 7716 - ADV MKT RESRCH TECH
| Interests | Teaching Interest: Distribution systems, multivariate statistical analysis and Internet marketing
| Research Interest: Spatial choice models, relationship marketing and internet marketing
| Professional and Service Activities | Promotion and Tenure Committee, Committee Chair
| Biographical Summary | | Dr. Black is the Piccadilly, Inc. Business Administration Business Partnership Professor in the Department of Marketing, E. J. Ourso College of Business at Louisiana State University. He received his MBA in 1976 and Ph. D. in 1980, both from The University of Texas at Austin. He has held positions at the University of Arizona from 1980 to 1985 and has been at LSU from 1985 to the present. He is the co-author of the book Multivariate Data Analysis and Industrial Classification, Regional Market Structure and Divestiture. He has also published numerous articles in professional journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Retailing, Growth and Change, Transportation Research, Journal of Real Estate Research, Journal of General Management, Leisure Sciences, Economic Geography, and others, along with a number of chapters in scholarly books. His teaching interests are in the areas of multivariate statistics and the application of information technology, especially the evolution of marketing principles involved in e-commerce. He is a member of the American Marketing Association, Association for Consumer Research, Association of American Geographers and is currently a member of the Editorial Review Board for the Journal of Business Research. He has been retained as a marketing consultant for firms in the commercial waste service, food, automobile, land development and apparel retailing industries. He also was principal investigator on a major study sponsored by the U.S. Federal Highway Administration concerning inducements to increase ridesharing. | Employed by LSU since: | | 1985 |
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