 | Dan H. Rice
Undergraduate Honors Advisor, Department of Marketing
2119 Business Education Complex
Nicholson Extension
Baton Rouge, LA 70803
Phone: 225-578-8788
Fax: 225-578-8616
Email: danrice@lsu.edu
| Education | Ph D Marketing, University of Florida, 2008
MBA Business Administration, Johnson Graduate School of Management, Cornell University, 2003
Other International Exchange Program, Spring, London Business School, 2003
BS Civil Environmental Engineering, Cum Laude, Cornell University, 1998
| Courses Taught | MKT 4451 - MARKETING MANAGEMNT
| Awards | 2010-2011 Tiger Athletic Foundation Teaching Award, Tiger Athletic Foundation
2011-2012 Junior Research Scholar Award, E.J. Ourso College of Business
| Interests | Teaching Interest: Marketing Management, Consumer Behavior
| Research Interest: Consumer Response to Context, Behavioral Theories of Pricing and Promotion, Perceptions of Product Bundles and Assortments, Effects of Variety on Consumer Choice, Construction of Brand Attitudes and Brand Beliefs, Determinants of Endorsement Effectiveness
| Professional and Service Activities | Instructional Support and Developement Committee, Committee Member
| Employed by LSU since: | | 2008 |
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